2024 NEEDS MORE LIGHT!
A nice advertisement! More like a message. Deutsche Telekom is addressing a problematic network phenomenon: A vocal minority is spreading hate online and thus dividing society. Only around 5% of accounts are responsible for 50% of the likes for hate in the comment columns. The campaign aims to encourage the large silent majority of people to take active action against hate speech and insults online:
Production: Tempomedia Berlin
Director: Henry-Alex Rubin
Song: "You're the Voice"
Supreme Music: Florian Lakenmacher, Jo Sandow
Casting: Julia Todorow - BLOOM Casting
